MarketingProfs: Special Issue #2, Marketing in a Covid World: The 4Ps Now; Best and Worst Email Signoffs; Compassionate Upselling; Downsizing Principles

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Monday, April 27, 2020

Hi, friend.

This is the second special issue of MarketingProfs Today offering up timely advice on Marketing in a Covid World. You can find the first one here.

These pop-up Monday editions are just one way we're doubling-down to serve you; if you missed either of our free live webinars for the MarketingProfs community, you can find it on-demand:

* How to Write Your Face Off: Writing for Non-Writers: with MarketingProfs Chief Content Officer Ann Handley

* Relax, Release, Realign: The Art of Mindful Living: with MarketingProfs Founder and Mindful USC Founder and Director Allen Weiss

These are indeed stressful times, and MarketingProfs is here to help you navigate them, however best we can.

Stay well. Stay safe. We appreciate you.

We're all in this together,

—Team MarketingProfs

P.S. If there's a program you'd like to see us offer, we'd love to hear it. Shelley in Customer Service is all ears.

P.P.S. We've ungated all of our Covid-related content, so feel free to share far and wide.

In This Special Issue:

	The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
	Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment
	Five Tips for Strategic and Compassionate Upselling in Times of Uncertainty
	Best (And Worst) Email Signoffs During COVID-19 [Infographic]

The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Marketing strategies were not conceived with disruptions like coronavirus in mind. For many organizations, COVID-19 has turned the 4Ps—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. That means we must reassess and adjust.

Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment

The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization—during a crisis and for years afterward. So how should you deploy your precious resources?

Five Tips for Strategic and Compassionate Upselling in Times of Uncertainty

Upselling makes sense when business is booming, but how about in times of economic uncertainty—like now? Companies that can strategically and compassionately navigate business development conversations will be the ones that emerge intact and in good standing.

Best (And Worst) Email Signoffs During COVID-19 [Infographic]

How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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