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In This Issue
+ How-To: Social-Media-Phobes—Put Out a Contract on 'Em!
+ PRO: Get Results With SmartTools: High-Performance Landing Pages
+ Survey Says: LinkedIn Report—What's in a (CEO's) Name?
+ Quick Take: Build Marketing Content Around B2B Buying Triggers
+ My View: The Video Mash-Up, Losing Control, and Loving Every Minute of It
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How-To Social-Media-Phobes: Put Out a Contract on 'Em!
By Ken Gordon
Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps. Read More
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PRO Boost Your Conversions With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  Looking to improve your landing pages? Our best practices guide will show you how to stand out from the competition. Learn how to increase your conversions using methods like testing and progressive profiling all while maintaining your brand image. Download the guide.
Survey Says
LinkedIn Report: What's in a (CEO's) Name?
Your name may be the key to your success: Peter and Deborah are the most popular names of CEOs on the professional social networking site LinkedIn, according to research that examines links between people's first names and their career choices.
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Quick Take
How to Build Marketing Content Around B2B Buying Triggers
When developing your B2B content-marketing strategy, consider building your content around important buying triggers—triggers that'll suddenly make prospects receptive to your story. Here are four tips to get you started. Read More
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My View The Video Mash-Up, Losing Control, and Loving Every Minute of It
By Ted Page
Web video is serious stuff these days, and the video mash-up is its own genre. Anyone with a decent computer can recreate someone else's video and cast it in a whole new light. How do you control your brand and message when, just by publishing it, you instantly lose control? Read More
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ReTweet This
@AnneJanzer New blog posting: Are you putting barriers in front of customers? https:////wp.me/pxcQB-5m #ContentMarketing
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Forum Today's Question
By aresnik7 4/28/2011 at 9:40 AM
How can I start building links for a golf merchandise website? I want to boost our search rank; should I link to competitors with a higher rank? Go To Question
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May 6
#ProfsChat—Humanizing Your Brand Through Humor and Social Video chat with @timwasher
May 10
FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
May 12-27
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May 12
PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 13
#ProfsChat—Successful Social Media Marketing in the B2B Enterprise chat with @davidbthomas
May 13
Digital Marketing World—Search Marketing Free online conference
May 19
PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Early Bird Rate Expires 4/30
Jun 16-29
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS