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| By Ken Gordon |
| Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
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| Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert.
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| LinkedIn Report: What's in a (CEO's) Name? |
Your name may be the key to your success: Peter and Deborah are the most popular names of CEOs on the professional social networking site LinkedIn, according to research that examines links between people's first names and their career choices.
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| By Ted Page |
| Web video is serious stuff these days, and the video mash-up is its own genre. Anyone with a decent computer can recreate someone else's video and cast it in a whole new light. How do you control your brand and message when, just by publishing it, you instantly lose control?
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