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In This Issue
+ How-To: Your Five-Point Mobile Marketing Checklist
+ Quick Take: Eight Secrets of Success With LinkedIn PPC Ads
+ PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
+ Survey Says: Mobile Sites of Most Top Web-Only Retailers Are Slow to Load
+ My View: Wise Marketers Know Headlines Lick Labels
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How-To Your Five-Point Mobile Marketing Checklist
By Shawn Aguilar
With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014. Read More
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PRO PRO Favorite Take 10: Key Tips to Consider When Creating a Digital Strategy
In just 10 minutes, we'll review why having a digital strategy is different from just implementing digital tactics. Plus, we'll discuss five objectives that will help you identify your KPIs as well as allow you to think strategically and work more effectively to become a leader in your industry. Read More
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Survey Says
Mobile Sites of Most Top Web-Only Retailers Are Slow to Load
By Ayaz Nanji
The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report from The Search Agency. Read More
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Quick Take
Eight Secrets of Success With LinkedIn PPC Ads
By Elaine Marquis
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. Read More
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My View Wise Marketers Know Headlines Lick Labels
By Gavin McMahon
Are you capturing your audience's attention with strong, compelling headlines, or are you instead using short, dull labels? Here's a look at the traits of eye-catching headlines. Read More
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