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In This Issue
+ How-To: Five Steps to Engaging Online Communities
+ PRO: MarketingProfs University—11 Digital Trends to Watch in 2011
+ Survey Says: Women and Facebook—Brands, Deals, & Friends They Hate
+ Quick Take: Use Social Media to Boost Response the Way Nonprofits Do
+ My View: What's Ahead on the Digital Landscape
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How-To Five Steps to Engaging Online Communities
By Sarah Manley
Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding and maintaining your fanatics. Read More
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PRO MarketingProfs University: 11 Digital Trends to Watch in 2011
Join Edelman Digital's Steve Rubel on Thursday, April 7, as we kick off MPU: Social Media Marketing Fast Track. Steve will discuss the hottest digital trends, their implications, and how you can use this information to design or modify your organization's marketing strategies to make them more effective. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Women and Facebook: Brands, Deals, and Friends They Hate
Most women use Facebook to keep friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to a survey that also explores group-buying preferences among women. Read More
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Quick Take
How to Use Social Media to Boost Response the Way Nonprofits Do
Looking to boost response rates via social media? Learn lessons from successful nonprofits. Here are four tips on engaging people who want to be inspired by something bigger than themselves. Read More
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My View What's Ahead on the Digital Landscape
By Tony Felice and Charles Wiedenhoft
What's next for the digital landscape? Red Door Interactive team members break down four takeaways from the 2011 SXSW discussions on privacy, brand engagement, social responsibility, and game mechanics. Read More
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@anthonycirillo Disconnect Between Hospital CEOs and Marketing. https:////ping.fm/ZFPrT
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Forum Today's Question
By sara.parker 3/31/2011 at 5:29 PM
Where can I find research on past TV ad campaigns with response rate statistics? I've contacted media research firms, but nothing is available for purchase. Go To Question
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Apr 7
PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
#ProfsChat—Podcasting and Social Media Twitter chat with @KarenRubin 12-1pm ET
Apr 8
Digital Marketing World—Measurement Free online conference
Apr 12
FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save