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8 Triggers that Turn Customer Distraction into Traction

Adrian Ott
Valerie Witt
Thu., Apr. 14, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3.5 star(s)

Today's customers are overwhelmed, overworked, and overstressed.

Despite—or perhaps because of—today's 24/7 marketplace and the countless ways we can engage people in our multiscreen (mobile, TV, and PC) economy, marketers find it increasingly difficult to claim even a fraction of customer time and attention.

Although people factor time into their decisions every day, time is one of the most overlooked yet biggest opportunities in the marketer's toolbox. Executives spend countless hours determining demographics, pricing, and product functionality ... yet devote scant attention to how time influences customer decision-making.

What can you do? Systematically manage customer time to your advantage. Learn how as acclaimed consultant and award-winning author, Adrian Ott, shares the eight key triggers that drive customer time and attention. Using case studies and a proven framework, she'll show you how to apply knowledge of these triggers to improve your selling process.


Adrian Ott —CEO of Exponential Edge Inc. and award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy—is described by Library Journal as a professional at the forefront of “revolutionizing marketing by adding the concept of time." She has been featured on Bloomberg TV, BusinessWeek, The Washington Post, and other major media for her work in growing businesses in today’s exponential economy. A well-respected Silicon Valley consultant and former HP executive, Adrian was recognized for infusing HP with “new revenue streams, new technologies, and new business models.” She writes a popular blog for Fast Company and chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California, the largest HBS alumni club in the world. Follow her on Twitter @ExponentialEdge.

Who Should Attend?

Are you a B2B or B2C marketing or ecommerce executive or manager seeking fresh ways to develop innovative offerings and programs that get traction in your market? Perfect—this presentation is designed for you!

What Will You Learn?

  • Time and attention dynamics: Why people enjoy spending hours on social media but despise standing in line
  • The 8Ps: Key triggers that engage customer attention and drive sales
  • Timeographics segmentation: How to identify customer opportunities and actions
  • Harnessing time in your favor: What case studies show us about using social and mobile technologies
  • Applying triggers: How to generate sales


Ten lucky attendees will be chosen at the end of the live seminar broadcast to receive a copy of Adrian's book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy. But you have to be online at the end of the live Q&A to qualify. Don't miss out!

The 24-Hour Customer, by Adrian Ott

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