MarketingProfs Today
Together with the programmatic advertising experts at

Tuesday, April 4, 2023

📋 Table of Contents

1. Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

2. Announcing the B2B Forum Opening Keynote: Nilofer Merchant MarketingProfs B2B Forum

3. What B2B Marketing Teams That Outperform the Competition Do Differently

4. How to Automate New-Business and Loyalty Incentives sponsored webinar

5. Nine Email Marketing Tips for B2B Marketers

6. The Modern Customer Data Platform: Why You Need One and What You Need to Know sponsored guide

7. Email Heroes Wanted MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow
article
Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier. »
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Become a Programmatic Audio Expert
Digital audio advertising creates a personal, engaging, and immersive experience that holds the listener's full attention for higher brand recall. Learn the ins and outs of programmatic audio strategy with this FREE Audio Channel Certification course. »
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
MarketingProfs B2B Forum
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! Register today. »
What B2B Marketing Teams That Outperform the Competition Do Differently
research
What B2B Marketing Teams That Outperform the Competition Do Differently
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research. Check out the study findings. »
sponsored webinar
How to Automate New-Business and Loyalty Incentives
The ability to evolve with digital trends—while improving efficiency—is vital for marketing teams. Join us for this free webinar and learn how to automate loyalty incentives, keep up with gifting trends, and free up your marketing team's time. »
Nine Email Marketing Tips for B2B Marketers
infographic
Nine Email Marketing Tips for B2B Marketers
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns. Check out the infographic. »
sponsored guide
The Modern Customer Data Platform: Why You Need One and What You Need to Know
Being asked to do more with less? The right customer data platform built on the Cloud can rise to the challenge and become an integral part of your martech stack. Download this guide to make sure yours is ready for what's next. »
Email Heroes Wanted
MarketingProfs Master Class
SEO is under attack! Social algorithms are running rampant! Can anyone save us? We need an Email Hero! Is that you? Jay Schwedelson, CEO of Outcome Media, reveals his top email tactics and tricks to raise open rates, clickthrough rates, and sales. Get started with the 21 short video lessons in Jay's Master Class today.
Get the truth about email
Profs Picks
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You may not think of videogames as a typical B2B marketing channel. But they offer you and your company the opportunity to reach a massive and highly engaged audience with ads that seamlessly blend your brand with the in-game environment. Ready to level-up your skills and take full advantage of in-game advertising? Enroll in the StackAdapt Academy In-Game Certification Course! It's absolutely free, and you'll learn what in-game advertising is, what the benefits are, and how to develop ad specs and a creative strategy. It also includes a look at top in-game KPIs and gives you tips on using videogames effectively in your multichannel strategy. Check out the FREE certification course today.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Nokia Unveils Pure UI for B2B Mint
RollWorks Named Leader Across Account Data Management, Buyer Intent Data, and Advertising in G2's Spring Grid Report PR Newswire
Anteriad Acquires BNZSA, Adding Deep EMEA and APAC Expertise for Global Clients Yahoo Finance
Proactis and Finexio Partner on AP Automation and B2B Payments PYMNTS
Folloze Offers New B2B Identity-Matching Tool MediaPost
Cint Bolsters APAC Team, Appoints Vanessa Adams as VP of Measurement and Data Solutions Cint
Upcoming Events
APR
4
How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content
60-minute webinar | sponsored by Instapage
APR
6
How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options
45-minute webinar | sponsored by Tango
APR
13
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
APR
18
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
APR
20
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
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