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In This Issue
+ How-To: Build a Customer-Centric Marketing Automation Strategy
+ Podcast: Trolls, Jerks, and Civility in the Digital Age: Author Andrea Weckerle
+ PRO: Rock That Presentation: Guide to Prepping and Presenting Like a Pro
+ Survey Says: Broadcasters' Live Online Video Outpaces On-Demand
+ Quick Take: How Text Messaging Can Drive App Engagement and Revenues
+ My View: The First Informercial SlideShare for B2B Marketers [Slide Show]
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Advertisement  Writing is the most essential skill a marketer can master. Keep your writing muscles in tip-top shape with Marketing Writing Bootcamp. Nearly 17 hours of instruction on all forms of marketing writing. Save $200 with code PUMPED.
How-To Build a Customer-Centric Marketing Automation Strategy
By Meghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. Read More
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Podcast Trolls, Jerks, and Civility in the Digital Age: Author Andrea Weckerle
By Kerry O'Shea Gorgone
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. Read More
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PRO Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
This 24-page guide is designed to help you create and deliver presentations that grab attention, elicit respect, and—most important—achieve results. Read More
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Advertisement  Use code PUMPED and save $200 on our newest MarketingProfs University course: Marketing Writing Bootcamp. Your marketing writing will never be the same again!
Survey Says
Broadcasters' Live Online Video Outpaces On-Demand
By Ayaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content. Read More
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Quick Take
How Text Messaging Can Drive App Engagement and Revenues
By Thorsten Trapp
One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers. Read More
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My View The First Informercial SlideShare for B2B Marketers [Slide Show]
By Corey O'Loughlin
To honor the beloved infomercial genre and share details about the MarketingProfs B2B Forum, we created the first infomercial SlideShare for B2Bs. Check it out, and let us know what you think. Read More
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May 2
FREE Virtual Event—Evolutionary! How Technology is Transforming the Nature of Business
May 14
FREE Seminar—The New Email Marketer
May 16
PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
PRO Seminar—Building the Living, Breathing Brand
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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