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In This Issue
+ How-To: Seven Online Marketing Activities You Can Start Today
+ #SocialSkim: Social Media This Week: A Content Marketing Children's Story
+ PRO [Online Tool] How To Create High-Performance Landing Pages
+ Survey Says: 7 in 10 Adults Access Content From Newspaper Media Weekly
+ My View: Marketing to Us Millennials? Then Take Us Seriously
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How-To Seven Online Marketing Activities You Can Start Today
By Sonja Jobson
Want to market your small business online? Just about any SMB owner or marketer can quickly get started—with these seven social media and other online marketing activities. Read More
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PRO [Online Tool] How To Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Survey Says
7 in 10 Adults Access Content From Newspaper Media Each Week
By Ayaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including a Content Marketing Children's Story
By Angela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ever after! Read More
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My View Marketing to Millennials? Then Take Us Seriously
By Blair Reeves
Many marketers struggle with this question: How do I reach Millennials and engage successfully with them? Before answering it, however, marketers need to stop thinking of Millennials as stupid, spoiled brats. Read More
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May 14
FREE Seminar—The New Email Marketer
May 16
PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
PRO Seminar—Building the Living, Breathing Brand
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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