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MarketingProfs
May 13, 2015 Vol. 14, No. 92
In this issue
1. How-To: The Six Key Players on Your Content Marketing Team
2. Podcast: 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts
3.  PRO  How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4. My View: Five Clear Signs You Need to Outsource Your Digital Marketing
5. Survey Says: Phablets More Than Triple Share of Active Users
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How-To
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The Six Key Players on Your Content Marketing Team
By Sandra Gudat
Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it. Read More
Podcast
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15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing. Read More
FOR  PRO  Members
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
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Advertisement  Finally. A lightweight CMS built for content marketers. Centralize and organize blogs, eBooks, video and more into a beautiful, responsive Content Hub, and optimize the content experience at every stage of the buyer journey to generate more leads. Learn more about Uberflip.
 
Survey Says
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Phablets More Than Triple Share of Active Users
By Ayaz Nanji
Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report. Read More
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My View
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Five Clear Signs You Need to Outsource Your Digital Marketing
By Laura McGarrity
Know when your company needs to bring in outside digital marketing resources. Read More
 
event calendar
 
May 14 PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
May 19 FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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