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MarketingProfs
May 24, 2018 Vol. 17, No. 91
In this issue
1. How-To: Four Key Metrics for Evaluating Event Marketing Performance
2. Article: 5 Ways to Use User-Generated Content to Boost Your E-commerce Brand [Sponsored]
3.  PRO  NEW Interactive Course: Brand Engagement
4. Podcast: Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE
5. Survey Says: The Design Elements of Food Logos That Consumers Remember
6. Infographic: 22 Tips to Help Make Free Shipping Profitable
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How-To
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Four Key Metrics for Evaluating Event Marketing Performance
By Dax Callner
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing. Read More
Today's Sponsored Article
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Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
By Zaius [Sponsored Content]
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit. Read More
Podcast
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Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Interactive Course: Brand Engagement
In this 90-minute program, you'll learn what brand engagement is and how to build it through immersive experiences and integrated campaigns. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Advertisement  Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.
 
Survey Says
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The Design Elements of Food Logos That Consumers Remember
By Ayaz Nanji
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? Read More
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AT-A-GLANCE
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22 Tips to Help Make Free Shipping Profitable [Infographic]
By Laura Forer
Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit? Read More

event calendar

May 30
FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14
Teach Me How— Content Marketing for Humans in the Age of Robots PRO
Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
Virtual Conference—Content Marketing
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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