"Free shipping" is every online shopper's favorite phrase, but the practice of delivering goods with no additional charge can be expensive for brands.
The study found that 56% of shoppers increased their order size because of a free shipping offer, which means brands may want to consider setting minimum order values for shoppers to be eligible for free shipping.
The data also found that 88% of shoppers would wait longer for an order to arrive rather than pay for shipping, so brands can consider ground shipping and other inexpensive options.
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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.