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In This Issue
+ How-To: Untapped Opportunity: Bricks and Mortar and Mobile
+ PRO Seminar: Jeffrey Hayzlett: Lessons for Driving Change and Growing Profits
+ Survey Says: Favorite Mobile Brands of Consumers in Emerging Markets
+ My View: What Marketing Really Is These Days
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Advertisement  The Multiplier Effect of Integrating Search & Social Ads. Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. This report outlines 5 strategies and 15 tactics you can use to integrate your search and social ads today. Download the Guide.
How-To Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity
By Catherine Dickinson
Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use? Read More
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PRO PRO Seminar: Jeffrey Hayzlett's Essential Business Lessons to Drive Change and Grow Profits
Jeffrey will walk you through Running the Gauntlet, a rough-and-tumble, straight-talk guide for driving change—to meet the needs of the market, respond to customers, and attract new business. Read More
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Advertisement  2014 Mobile Search Advertising Benchmark Report. Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile performance metrics from 13 countries. This report contains 18 data charts of mobile trends to help you plan entry into new markets. Download the Report.
Survey Says
The Favorite Mobile Brands of Consumers in Emerging Markets
By Ayaz Nanji
Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum. Read More
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My View What Marketing Is Now Really All About
By Jason Thibeault
I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays? Read More
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May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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