Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Why I Love Google+
+ Podcast: The Easiest Way to Be Successful in Social
+ PRO: The Marketer's Guide to Strategic Landing Pages
+ Survey Says: Tablet Market Reaches a 'Critical Mass' in US
+ Quick Take: Create Colorful Visual Content on a Budget
+ My View: Understand Your Customers Better
Email Twitter Facebook LinkedIn
Advertisement  Social Media Guide for B2B Marketing
Looking to add social to your marketing mix? This white paper will provide valuable information on social topics including establishing a social media policy, using social media to drive leads, and determining the effectiveness of your social marketing efforts.
How-To Why I Love Google+
By Guy Kawasaki
I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
By Matthew Grant
In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO How-To Guide: The Marketer's Guide to Strategic Landing Pages (Learn How to Boost Conversion)
This 39-page report will teach you why landing pages are essential to your marketing program, what makes a great landing page, how to integrate landing pages into your marketing mix, and how to get organizational buy-in. If you want to improve your conversion rates, this guide is for you! Read More
PRO Image
share Twitter Facebook LinkedIn
Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4–5 (workshops Oct. 3). Register now to save $300 (or more).
Survey Says
Tablet Market Reaches a 'Critical Mass' in US
In only two years since the release of Apple's iPad, tablets have reached a critical mass in the US: One in four smartphone owners used a tablet during the three-month period ended April 2012. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Create Colorful Visual Content... Without Busting Your Budget
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create great visual content? Not at all. Read More
share Twitter Facebook LinkedIn
My View Understand Your Customers Better: Four Tips From Caterpillar
By Tim Altier
When heavy-equipment manufacturer Caterpillar began selling smaller-scale machines, the company sharpened its customer-centric focus—and did so effectively. Here are four lessons from Caterpillar's success. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@djwaldow Should LinkedIn Have Emailed Members About Its Security Breach? https:////ar.gy/1FUx
share Twitter
Forum Today's Question
By sur.aspire 6/12/2012 at 3:35 AM
What branding initiatives can help increase direct traffic to my website? Go To Question
share Twitter Facebook LinkedIn
Jun 7-14
MarketingProfs University LIVE—Digital Advertising Academy
Jun 13
Smart Marketers Tour—Minneapolis join us in person for free!
Jun 14
PRO Seminar—10 Most Common SEO Mistakes Marketers Make
Jun 19
FREE Seminar—Integrating Social Media into Your Marketing Mix
Jun 21
PRO Seminar—Sales Messaging That Closes the Deal
Jun 26
FREE Seminar—The Top Inbound Metrics for B2B Marketers
Jul 12-19
MarketingProfs University LIVE—B2B Lead Roundup save $200 with promo code ROUNDUP
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate