Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Four Tips for a Common-Sense Approach to Mobile Marketing
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Manufacturers Upping Online Marketing Spend
+ Quick Take: Three Great Ways to Kill Leads
+ My View: Three Tips for Keeping Your Best Employees Loyal
Email Twitter Facebook LinkedIn
Advertisement  Social Media Guide for B2B Marketing
Looking to add social to your marketing mix? This white paper will provide valuable information on social topics including establishing a social media policy, using social media to drive leads, and determining the effectiveness of your social marketing efforts.
How-To Four Tips for a Common-Sense Approach to Mobile Marketing
By Jeff Hasen
Want to enhance your mobile marketing efforts? Rather than undergoing dreaded technical training, apply a common-sense approach to mobile. Learn four practical tips from four marketers in the trenches of mobile marketing. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO SmartTools: Email Campaign Planner
This online tool is a step-by-step blueprint for creating email campaigns that deliver the results you need. It will help you define your campaign goals and budget, segment your list to target the right prospects with the right message, create compelling calls to action, and measure your results. Read More
PRO Image
share Twitter Facebook LinkedIn
Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4–5 (workshops Oct. 3). Register now to save $300 (or more).
Survey Says
Manufacturers, Buoyed by Growth, Upping Online Marketing Spend
Driven by the need to compete more aggressively in their core markets, nearly nine in 10 American manufacturers (86%) say they are investing in online marketing in 2012, and 52% are increasing those investments over 2011 levels. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Three Great Ways to Kill Leads
When you troubleshoot your lead generation program's lack of closed deals, be sure to examine your sales reps' role in the process. Sometimes, sales reps can get in their own way—and make these three common mistakes. Read More
share Twitter Facebook LinkedIn
My View Three Tips for Keeping Your Best Employees Loyal
By Drew McLellan
Because jobs are scarce and employees are afraid of losing their jobs, employers have been in the driver's seat for years. But we're about to experience an employee shortage. How can you ensure employee retention? Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@KevinKennethLau Top 7 Reasons to Start a Network Marketing #Blog https:////su.pr/33y6l5
share Twitter
Forum Today's Question
By mvanalstyne 6/13/2012 at 6:00 PM
What are some proven campaigns to run on Facebook to increase followers? Go To Question
share Twitter Facebook LinkedIn
Jun 19
FREE Seminar—Integrating Social Media into Your Marketing Mix
Jun 21
PRO Seminar—Sales Messaging That Closes the Deal
Jun 26
FREE Seminar—The Top Inbound Metrics for B2B Marketers
Jul 10
Smart Marketers Tour—Boston join us in person for free!
Jul 12-19
MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
Jul 12
PRO Seminar—How to Effectively Generate and Manage Leads
Aug 9-27
MarketingProfs University LIVE—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate