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MarketingProfs
Jun 29, 2016 Vol. 15, No. 126
In this issue
1. How-To: The Selfie Strategy: Build Brand Loyalty Like a Kardashian
2. Podcast: Publicity for Authors: Book Promoter Fauzia Burke on Marketing Smarts [Podcast]
3.  PRO  How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
4. My View: Why Marketers Are Lagging in Their Adoption of New Analytical Tools
5. Survey Says: The 10 Most Popular iPhone Apps
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Advertisement  An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!
 
How-To
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The Selfie Strategy: Build Brand Loyalty Like a Kardashian
By Jeff Soriano
By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy. Read More
Podcast
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Book Promoter Fauzia Burke Talks Publicity for Authors on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors. Read More
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How-To Guide: The Post-Mobilegeddon Survival Guide: Heeding Google's New Rules
This 24-page guide will teach you how to optimize your website for mobile so that your home base can be badged "mobile friendly" and earn the search rank it deserves. Read More
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Advertisement  Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!
 
Survey Says
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The 10 Most Popular iPhone Apps
By Ayaz Nanji
The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most time, according to recent research from App Annie. Read More
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My View
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Why Marketers Are Lagging in Their Adoption of New Analytical Tools
By Saar Bittner
More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back? Read More

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