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| By Brad Tuckman |
| Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales.
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| By Matthew Grant |
| In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
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| Learn the ins and outs of marketing automation capabilities, best uses, and resources for selecting the right system for you. We've also included case studies to show you how other organizations put marketing automation to work and reap great results.
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What Your Real Website Can Learn From a Fake Website
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| As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And your website could take a lesson or two from the design and content of this not-so-real one.
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By Aaron Dun
In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Throw out everything you used to hold dear, such as link-building, keyword-rich content, and internal links. It's time to start over.
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