MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research.

Only 8% of online adults say they check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.


Below, additional findings from the 2012 Twitter report, issued by the Pew Research Center's Internet & American Life Project and Project for Excellence in Journalism.

Smartphones and Twitter Use

Twitter use is highly correlated with the use of mobile technologies, particularly smartphones: 20% of smartphone owners are Twitter users, and 13% use the service on a typical day.

By contrast, Internet users who own feature mobile phones are roughly half as likely to use Twitter overall (9% do so), and only 3% of those feature phone owners are "typical day" users.

Overall, 9% of all cell owners use Twitter via their phones, with 5% doing so on a typical day. As with Twitter use overall, smartphone owners are much more likely than average Twitter users  to use Twitter via their devices (overall 16% of smartphone owners use Twitter via their phones, and 10% do so on a typical day).

Similarly, as with Twitter findings overall, cell owners age 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices: 22% of those age 18-24 use Twitter via their phones, and 15% do so on a typical day.

Overall Twitter Demographics 

Several demographic groups stand out as having high rates of Twitter use relative to their peers: 

  • African-Americans: 28% of online African-Americans (28%) use Twitter with 13% doing so on a typical day.
  • Young adults: 26% of Internet users age 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest Internet users (those age 18-24), fully 31% are Twitter users.
  • Urban and suburban residents: Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts. 

About the data: Findings are from a national survey conducted via landline and cell phones, in English and Spanish among 2, 254 adults age 18+ from March 15 to April 3, 2012. The report was authored by Aaron Smith, Joanna Brenner, Pew Internet, issued on May 31, 2012 and accessed on June 2, 2012.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...