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MarketingProfs
Jul 14, 2016 Vol. 15, No. 136
In this issue
1. How-To: Three Tips for Building Internal Support for Influencer Marketing
2. My View: What to Consider Before You Use Personally Identifiable Information
3.  PRO  Today's Seminar: The Broken Promise of Digital: The Customer as the Center of What We Do
4. Video: Personalize Your Outreach With Account-Based Marketing
5. Survey Says: Consumers' Preferred Retail Shipping Options
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How-To
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Three Tips for Building Internal Support for Influencer Marketing
By Todd Cameron
No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?" Read More
Video
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Marketing Video: Personalize Your Outreach With Account-Based Marketing
By Malinda Wilkinson
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate. Read More
FOR  PRO  Members
Today's PRO Item
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Today's Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do
Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More
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Survey Says
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Consumers' Preferred Retail Shipping Options
By Ayaz Nanji
The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando. Read More
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My View
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What to Consider Before You Use Personally Identifiable Information
By Kelle O'Neal
Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. Read More

event calendar

Jul 12
FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14
PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21
PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26
FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4
MarketingProfs University—Search Marketing School
Aug 12
Virtual Conference—Email Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by August 31 and save up to $300

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