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In This Issue
+ How-To: Manage Your Company's Online Image
+ PRO Take 10 Video Series: Seven Steps to Measuring Social Media ROI
+ Survey Says: Tablet, Phone Paid Video Viewing Up; PC/Mac Viewing Down
+ Quick Take: Five QR-Code Marketing Mistakes and How to Fix Them
+ My View: Four Tips for Creating an Effective Lead Scoring Program
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4 – 5 (workshops Oct. 3). Register now to save $300 (or more).
How-To A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image
By Bob DeStefano
Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation. Read More
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PRO Take 10 Video Series: Seven Steps to Measuring Social Media ROI
Measuring the ROI of social media is one of the most misunderstood topics in business. But you're in luck, it can be simplified if you break it down to the fundamentals. In just 10 minutes, David B. Thomas will help you understand how to measure the bottom-line value of your social media efforts. Read More
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Survey Says
Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased. Read More
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Quick Take
Five QR-Code Marketing Mistakes and How to Fix Them
Marketers remain bullish on the potential of QR codes, but one study found that only 24% of US adults actually use them. Why? Here are five common mistakes being made by QR-code marketers that are turning consumers off. Read More
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My View Four Tips for Creating an Effective Lead Scoring Program
By Ashleigh Furness
Most companies dream of being flooded with leads. And why not? More leads mean more chances to close deals. But you may be losing your best prospects in the torrent of leads. Here's what you can about it. Read More
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Jul 12-19
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