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In This Issue
+ How-To: 10 Marketing Lessons From the World Cup
+ Survey Says: Marketers' Biggest Obstacles to Effective Personalization
+ PRO Take 10: Create a Tactical Sales & Marketing Plan in Eight Hours or Less
+ Infographic: A Well-Balanced Content Menu for Your Blog
+ My View: Stop Boring Your Customers by Sharing Too Much Data
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Advertisement  Behavioral Marketing Virtual Summit. Learn from Marketing leaders how to engage and influence your customers. It's free and online. Register now.
How-To 10 Marketing Lessons From the World Cup
By Josh Haynam
There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history. Read More
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PRO Take 10: How to Create a Tactical Sales and Marketing Plan in Eight Hours or Less
In just 10 minutes, you'll learn how to create a SWOT (Strengths, Weaknesses, Threats, and Opportunities) analysis, and define your goals, objectives, strategies, and tactics. You'll be able to take what you've learned and, in just eight hours (or less!), develop your own tactical sales and marketing plan. Read More
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Advertisement  Best Practices for Virtual Events. Learn from pros what to do before, during and after your event. Download the free guide.
Survey Says
Marketers' Biggest Obstacles to Effective Personalization
By Ayaz Nanji
More than half of marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar. Read More
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Quick Take
A Well-Balanced Content Menu for Your Blog [Infographic]
By Verónica Maria Jarski
Keep readers coming back to your blog by regularly serving up delicious content. This infographic offers up various blogging "food" groups—and a weekly menu to help you plan. Read More
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My View Stop Boring Your Customers by Sharing Too Much Data
By Gavin McMahon
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types. Read More
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Jul 22
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 1
Jul 24
PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Jul 29
FREE Seminar—How to Use Referral Marketing to Maximize Customer Acquisition
Jul 29
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 2
Aug 7
PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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