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In This Issue
+ How-To: Has Google Penalized Your Website? SEO Can Help
+ Podcast: Social Media Engagement: Kim Garst & Nathan Latka at Social Fresh
+ PRO Take 10: How to Create an Emotional Connection With a Customer
+ Survey Says: The 10 Brands Businesspeople Respect Most (and Least)
+ My View: What the European Union's Ruling About Google May Mean for You
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How-To Has Google Penalized Your Website? SEO Can Help
By Joe Chierotti
Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach audiences and effectively eliminating your digital presence. Read More
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Podcast Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts
By Kerry O'Shea Gorgone
Kim Garst, CEO of Boom Social, and Nathan Latka, CEO of Heyo, discuss what social media is and isn't, how to use it and how not to use it, and why social media is for engagementóbut not only for engagement. Read More
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PRO Take 10: How to Create an Emotional Connection With a Customer
In just 10 minutes, you'll learn three easy steps for determining the type of brand you are, building your brand's reputation, and tuning in to your customers' needs. You'll be able to guarantee that the customer experience matches the brand promiseóturning fence-sitters into evangelists. Read More
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Advertisement  Best Practices for Virtual Events. Learn from pros what to do before, during and after your event. Download the free guide.
Survey Says
The 10 Brands Businesspeople Respect Most (and Least)
By Ayaz Nanji
Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand. Read More
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My View What the European Union's Ruling About Google May Mean for Marketers Everywhere
By Patrick Reinhart
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its search index. Here's how that ruling may affect marketers. Read More
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Jul 24
PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Jul 29
FREE Seminar—How to Use Referral Marketing to Maximize Customer Acquisition
Jul 29
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 2
Aug 5
FREE Seminar—The New Reality of Marketing and Selling to the B2B Buyer
Aug 7
PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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