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Take 10: How to Create an Emotional Connection with a Customer

Christine M. Barney
Fri, May 9, 2014
10 minutes

Eighty-five percent of consumers do business with companies they have strong emotional connections with, and are likely to spend more because of that connection. However, to create a strong emotional connection with potential customers, you need to establish genuine relationships that put their needs first. The quickest route to customer trust is to find a way to make their lives betteróbut that's easier said than done.

In just 10 minutes, you'll learn three easy steps to determine the type of brand you are, build your brand's reputation, and tune in to your customers' needs. Armed with this knowledge, you'll guarantee the customer experience matches the brand promise and turn fence-sitters into evangelists.


Christine M. Barney is the chief executive officer and managing partner of rbb Public Relations/rbb Digital Park. She works to develop multifaceted marketing communications programs for a variety of clients including Duncan Hines, DHL Express, Hilton's Homewood Suites, Mrs. Butterworth's, and Kaplan University. She is the author of The Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion and is accredited by the Public Relations Society of America (PRSA).

Who Should Attend?

Marketing and public relations professionals focused on brand-building, and anyone looking to enhance the customer experience with their product or service.

What Will You Learn?

  • Three steps to begin building your brand's reputation
  • How to build an emotional attachment to your brand and how that translates to sales
  • Examples of reputable breakout brands with high emotional connection

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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