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In This Issue
+ How-To: Reducing Your Rates: How Low Should You Go?
+ #SocialSkim: Social Media This Week: Social Analytics, Better Meetings, More
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: Top 10 Video Sites, YouTube Networks, and Ad Platforms
+ My View: Dear Google+, Marketers Hate You (Want to Know Why?)
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Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Reducing Your Rates: How Low Should You Go?
By Kate Toon
You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your guns and risk losing the project altogether? Read More
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PRO [Online Toolkit] Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world study online. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Top 10 Video Sites, YouTube Networks, and Ad Platforms
By Ayaz Nanji
Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings
By Angela Natividad
It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, and updates to Tumblr and Adobe Social marketing analytics. That's just the start. Skim to stay cool. Read More
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My View Dear Google+, Marketers Hate You (Want to Know Why?)
By Corey O'Loughlin
Generally, marketers love social media. We embrace Twitter, LinkedIn, Facebook, and other platforms. But there's one social network that marketers loathe: Google+. Why is that? Read More
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