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In This Issue
+ How-To: Seven Tools to Monitor and Promote Your Personal Brand
+ Podcast: Marketing Lessons From Lady Gaga: Author Jackie Huba
+ PRO NEW Guide: Once Upon a Message: How to Craft Stories That Sell
+ Quick Take: Five Ways to Boost Attendee Engagement at Events
+ Survey Says: Which Emails Get Rescued From Spam Folders
+ My View: Four Things You Aren’t Measuring That You Should Be
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How-To Seven Tools to Monitor and Promote Your Personal Brand
By Will Mitchell
Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your personal (or business) brand. Read More
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Podcast Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics. Read More
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PRO [NEW How-To Guide] Once Upon a Marketing Message: How to Craft Stories That Sell
This 27-page guide will teach you how to choose an appropriate story for achieving your goals and reaching your audience—and to tell that story in a way that captures hearts and minds. Read More
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Survey Says
Which Emails Get Rescued From Spam Folders
By Ayaz Nanji
Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study. Read More
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Quick Take
Five Ways to Boost Attendee Engagement at Events
By Patrick Cava
Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method. Read More
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My View Four Things You Aren't Measuring That You Should Be
By Chuck Hemann
Despite understanding that metrics are important, many marketers struggle when trying to decide which metrics matter most. So, here's a look at some metrics that marketers should not overlook. Read More
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