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In This Issue
+ How-To: Social Media—It's All About Results
+ PRO: Build a Content Marketing Program in Seven Weeks
+ Survey Says: B2Bs Tap Social Media for Lead Generation
+ Quick Take: How to Sift Through Unintentional Lies
+ My View: Do You Have a Branding Problem Like Al-Qaeda?
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Advertisement  The Social Media Pocket Guide
New 40-page whitepaper covering best practices and proven tactics for achieving social media program success. Discover new content strategies, real-world examples and measurement methods for the 6 best ways to use social media. Download the Pocket Guide.
How-To Social Media: It's All About Results... and How to Measure Them
By Wayne Morris
Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight. Read More
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PRO Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Join David Daniels from The Relevancy Group, and Dan Smith from ClickSquared when they reveal survey results that uncover ways for marketers to improve their cross-channel marketing efforts. Register for the webinar: Connecting Campaign Management Across Channels on Wed, July 13, 1:00 - 2:00 pm EST
Survey Says
B2B Brands Tap (Social) Content Marketing for Lead Generation
With lead acquisition the top goal of today's B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011. Meanwhile, client understanding and customer retention are top goals for B2C brands. Read More
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Quick Take
How to Sift Through Unintentional Lies
When you ask for feedback on a proposed innovation, brace yourself for a slew of lies—unintentional lies. Customers, product developers, and salespeople can give you misleading information. Here are three classic examples to look out for. Read More
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My View Do You Have a Branding Problem Like Al-Qaeda?
By Elaine Fogel
Osama bin Laden's writings show that Al-Qaeda had a "marketing problem." A branding problem, in fact. Even some terrorist groups "get" branding, so why are there still so many companies that don't? Read More
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@jaybaer Why businesses (even yours) will be using Google Plus eventually https:////cot.ag/k6vXsA
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Forum Today's Question
By mark.phoenix 7/4/2011 at 9:57 AM
My real estate company is launching an intranet site to help agents market their listings and use as a resource for training. Can you recommend a tagline? Go To Question
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July 8
 Digital Marketing World—Email Marketing free online conference
July 12
 FREE Seminar—Content Marketing & Lead Nurturing sponsored by Eloqua
July 14
 PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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