MarketingProfs Today

Thursday, July 6, 2023

📋 Table of Contents

1. How to Save a Leaking Lead Generation Pool

2. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

3. A Playbook for Marketing-Led Growth

4. Lighten the Mood While You Learn MarketingProfs B2B Forum

5. Do Investors Prefer Pitch Decks Created by Humans or AI?

6. Do Your Employees Shout About Your Brand? MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Save a Leaking Lead Generation Pool
article
How to Save a Leaking Lead Generation Pool
Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities. »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
A Playbook for Marketing-Led Growth
podcast
A Playbook for Marketing-Led Growth
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more. Read more and listen in. »
MarketingProfs B2B Forum
Lighten the Mood While You Learn
You learn better when you also have opportunities to have fun. That's why we're packing our MarketingProfs B2B Forum with healthy doses of learning AND laughs. Along with the 50+ sessions, optional workshops, roundtable discussions, and one-on-one Ask an Expert consultations, we're bringing the shenanigans! A Boston photo walk. A B2B carnival. A fun run. B2B bingo! And that's just a sample. Find your favorite shenanigan! »
Do Investors Prefer Pitch Decks Created by Humans or AI?
infographic
Do Investors Prefer Pitch Decks Created by Humans or AI?
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people. Check out the infographic. »
Do Your Employees Shout About Your Brand?
MarketingProfs Working Webinar for PRO Members
Energized employees tell everyone about their work. Are you tapping that excitement through their social media? Get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available on-demand for PRO members now!
Shout it from the rooftops
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Groupe Touchette Partners With Pivotree to Increase Transactions With New Dynamic B2B Customer Portal Yahoo Finance
Video Content Creation Platform Phyron Receives Seven-Figure Investment From Round2 Capital FinSMEs
CADDi Raises $89M Series C to Scale Its B2B Supply Chain Marketplace for Manufacturing Parts TechCrunch
Global SaaS Solutions Provider Rillion Announces Partnership With Finexio Digital Journal
Stan Ventures Is Creating a New Digital Frontier With Its Backlink Building Service EIN News
nsKnox Selected by Meta to Provide Global Vendor Account Validation and B2B Payment Fraud Protection Yahoo Finance
Upcoming Events
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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5 Steps to Build a Solid Marketing Plan
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Email Marketing Friday Forum
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MarketingProfs B2B Forum
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