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| By Jan Vels Jensen |
| Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like ROI) to the qualitative (like trust). Here are five ways to make reviews work for you.
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| In just 10 minutes, you'll learn six key points to address when developing a direct mail campaign plan. You'll walk away with the tactical tips and tools you need to increase your campaign's efficiency and effectiveness. (Plus, you'll save a buck or two!)
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| The Four Types of Small Business Owners |
| By Ayaz Nanji |
| Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft and Audience Audit.
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| By Louis Gudema |
| Over the past 18 months, I've been doing small things to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight.
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