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Take 10: Six Keys to Creating a Successful Direct Mail Campaign Plan

Keith Goodman
Fri, Aug 8, 2014
10 minutes

Businesses waste millions of dollars a year in their direct mail marketing campaigns simply because they don't have a plan in place. A solid, well-developed plan is the first step to a successful, efficient, and cost-effective direct mail campaign. The question is, do you have one?

In just 10 minutes, you'll learn six key points to address when developing a direct mail campaign plan. You'll walk away with the tactical tips and tools you need to increase your campaign's efficiency and effectiveness. (Plus, you'll save a buck or two!)


Keith Goodman is a 30-year veteran of the technology services industry. He is the vice president of corporate solutions for Modern Postcard, a provider of high-quality direct mail products for the small- and mid-size business sector. Previously, he held executive positions with USA Direct, Inc., NewTek, and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup ventures.

Who Should Attend?

This Take 10 is for any business owner or marketing manager planning to use, or currently using, direct mail as part of their acquisition and retention strategy.

What Will You Learn?

  • How to create a plan for using direct mail to help you accomplish your marketing goals
  • How to save money with an efficient production timeline
  • How to align your message with your objectives and target markets for optimal effectiveness

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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