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In This Issue
+ How-To: How SMB B2B Marketers Can Improve Lead Turnover
+ Podcast: Finding Your Niche With 'Fractal Marketing': Andrew Davis
+ PRO How-To Guide: SEO for Content Marketers: Push Your Content to the Top
+ Survey Says: Customer Service via Facebook: Benchmarks and Trends
+ My View: Finalists of MarketingProfs' Second Annual Bright Bulb B2B Awards
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How-To How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics
By Mimi Miles
These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift. Read More
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Podcast Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice. Read More
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PRO How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results. Read More
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Advertisement  Your Journey to Social Media Intelligence starts now. Learn how to integrate social intelligence into routine business processes for smarter, faster decisions across your organization. Download White Paper.
Survey Says
Customer Service via Facebook: Benchmarks and Trends
By Ayaz Nanji
Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers. Read More
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My View Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards
By Jo Roberts
The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists. Read More
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Aug 14
PRO Seminar—Putting the User Back Into the User Experience
Aug 14
MarketingProfs University—Search Marketing School
Aug 19
FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Aug 21
PRO Seminar—How to Create Amazing Blog Content That Gets Seen and Shared
Sep 12
Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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