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In This Issue
+ How-To: Create a Harmonious Mobile Environment
+ PRO: Subject Lines—The Hidden Impact on Subscriber Behavior
+ Survey Says: Time, People—Digitally Savviest Magazine Brands
+ Quick Take: Boost Website Engagement via Game Mechanics
+ My View: Three Ways to Improve Marketing and Sales Alignment
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How-To Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment
By Mark Simpson
For years, marketers have worked hard to perfect websites that sell seamlessly and keep customers happy. But it wouldn't be wise to transfer those same strategies and websites to the mobile space. Read More
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PRO Subject Lines: The Hidden Impact on Email Subscriber Behavior
Join us Thursday, August 18, and find the keys to developing a successful subject line strategy that focuses subscriber behavior over time. Learn why opens alone don't indicate success, which common subject line writing advice may be leading you astray, and why you can't always be relevant. Read More
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Advertisement  Free Webinar from Sysomos:
Tapping the Flow: Generating Sales Leads through the Social Stream

Wed. Aug. 24, 2-3 pm ET
Join Mark Evans and Nygel Weishar and discover the top words to listen for. Learn how to trigger alerts to the right sales personnel when sales opportunities present themselves.
Survey Says
Digitally Savviest Magazine Brands: Time, People, Self
Time, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels. Read More
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Quick Take
Integrating Game Mechanics at Your Website to Boost Engagement
Want to boost your website engagement? Play games. Implemented strategically, game mechanics can help you engage both passive visitors and enthusiastic users. Here are five tips for incorporating gaming principles into site design. Read More
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My View Three Ways to Improve Marketing and Sales Alignment
By Kathy Rizzo
One of my first eye-opening experiences about the communication problem between Marketing and Sales occurred when I was working as a teleprospector supporting a Fortune 500 company. Read More
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ReTweet This
@swoodruff Make sure your customer actually wants the "value add" https:////ow.ly/61JmU from my biz-savvy pal @DrewMcLellan
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Forum Today's Question
By sumeetkapur10 8/12/2011 at 3:28 AM
Can I give out information about my competitor's products/pricing on my website for comparison? Are there any legal implications? Go To Question
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Aug 18
PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 31
FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sept 9
Digital Marketing World—Smarter Marketer free online conference
Sep 15-30
MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
SocialTech 2012—Drive leads and sales Get notified when registration opens