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In This Issue
+ How-To: Eight Ways to Find and Nurture High-Value Affiliates
+ Slide Show: How B2Bs Can Create a Thriving Facebook Community
+ PRO Take 10 Author: IBM's Sandy Carter, on Your Social Business Agenda
+ Survey Says: America's Most Valuable Generation
+ Quick Take: How to Put Some Oomph Back in Your Email Campaigns
+ My View: Engaging Your Email Subscribers
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How-To Eight Ways to Find and Nurture High-Value Affiliates
By Robert Glazer
Low-quality affiliates end up costing you rather than making you money. To make sure your affiliate marketing program delivers sustainable results is to recruit and nurture high-value affiliates. Here's how to do just that. Read More
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Slideshow How B2Bs Can Create a Thriving Facebook Community [Slide Show]
By Christian Gulliksen
B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way. Read More
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PRO Take 10 Author Series: How to Be Bold With Your Social Business Agenda, With IBM's Sandy Carter
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers practical suggestions about how to experiment. Read More
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Survey Says
Boomers: America's Most Valuable Generation
By 2017, the Boomer generation is expected to account for 50% of the US population and control 70% of the country's disposable income, according Nielsen. Moreover, Boomers stand to inherit $15 trillion over the next 20 years. Read More
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Quick Take
How to Put Some Oomph Back in Your Email Campaigns
When things are going well, you could easily end up in an email-marketing rut. Do you make do with a somewhat decent ROI? Or do you run campaigns your customers have seen a thousand times? A little novelty can work wonders. Read More
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My View Engaging Your Email Subscribers
By Leigh Dow
Email engagement requires more than sending an email to subscribers and hoping some of them open it. Engaging with your subscribers takes planning and time. Read More
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Aug 16
 PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges with Ann Handley
Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Aug 29
 FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 13
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston, MA
 
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