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In This Issue
+ How-To: An Email Marketing Conundrum: Permission vs. Forgiveness
+ Survey Says: Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?
+ PRO: Tips for Driving Demand & Lead Generation via Content Syndication
+ Video: Mobile Minute: How Wearable Tech Is Forever Changing Healthcare
+ Infographic: How Do You Measure Content Marketing?
+ My View: On the Internet, Marketers Now Know Whether You're a Dog
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How-To An Email Marketing Conundrum: Permission vs. Forgiveness
By Karen Talavera
You've likely heard the saying, "Better to seek forgiveness than permission." Too often, marketers and business owners find themselves considering such an unfortunate choice. Here's what to do instead. Read More
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Video Mobile Minute [Video]: How Wearable Tech Is Forever Changing Healthcare
By Diego Larrea-Puemape
At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare. Read More
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PRO Take 10: Tips for Driving Demand and Lead Generation Through Content Syndication
In just 10 minutes, you'll receive valuable, actionable advice and tangible examples for identifying and approaching appropriate outlets to market your new campaign effectively. Read More
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Survey Says
Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?
By Ayaz Nanji
Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by Expion. Read More
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Quick Take
How Do You Measure Content Marketing? [Infographic]
By Verónica Maria Jarski
How do you know which pieces of content are working well for your business? This infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary. Read More
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My View On the Internet Back Then, No One Knew You Were a Dog (but Marketers Know a Lot More Now)
By Ben Straley
About 20 years ago, an iconic New Yorker cartoon illustrated how the identity of people (or dogs) could be hidden online. Today, we can better understand online customer demographics, psychographics, and social connections. Read More
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Aug 20
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