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In This Issue
+ How-To: Marketing Operations: Pit Crew or Service Station?
+ How-To: 5 Tips for a Clearer Marketing Ops Picture With Data Visualization
+ PRO Take 10: IBM's Carter on Being Bold With Your Social Business Agenda
+ Survey Says: Online Shopping Cart Abandonment Rates [Infographic]
+ My View: Are Google's New Tabs Making the Inbox More Shopping-Friendly?
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How-To Marketing Operations: Pit Crew or Service Station?
By Laura Patterson
A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a car's (or Marketing's) performance, so what's the difference? Read More
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PRO Take 10: IBM's Sandy Carter on How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Survey Says
Online Shopping Cart Abandonment Rates [Infographic]
By Ayaz Nanji
Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report. Read More
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Quick Take
Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization
By Vince Stuntebeck, Trevor Jones
To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to make a real impact. Read More
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My View Are Google's New Tabs Making the Inbox More Shopping-Friendly?
By Tom Sather
Though some marketers are worried that Google's new inbox will make promotional messages easier to ignore, early indications suggest exactly the opposite may be happening. Read More
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Aug 22
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