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MarketingProfs
Aug 26, 2015 Vol. 14, No. 165
In this issue
1. How-To: 6 Steps for Aligning Sales & Marketing to Boost Conversions and Fill the Pipeline
2. Podcast: B2B Marketing's Golden Age: Peter Isaacson of Demandbase
3.  PRO  How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4. My View: Three Powerful Forces Changing the Marketing Landscape
5. Survey Says: The Current and Future Role of Visual Media in Marketing
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Advertisement  Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.
 
How-To
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Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
By Damon Waldron
Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it. Read More
Podcast
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The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Demandbase's CMO discusses the "golden age of B2B marketing," along with measuring success and using account-based marketing to increase revenue. Read More
FOR  PRO  Members
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
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Advertisement  Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.
 
Survey Says
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The Current and Future Role of Visual Media in Marketing
By Ayaz Nanji
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. Read More
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My View
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Three Powerful Forces Changing the Marketing Landscape
By Mike Driscoll
The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm. Read More

event calendar

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