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In This Issue
+ How-To: 11 Steps to Build an Internal Marketing Academy
+ Podcast: Everybody Writes... Especially Marketers! Ann Handley
+ PRO How-To Guide: SEO for Content Marketers: Push Your Content to the Top
+ Survey Says: The Internet of Things: Consumer Adoption and Perception
+ My View: Do You Understand the Email Halo Effect?
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Advertisement  Want to improve conversion rates? Learn how predictive marketing tools can uncover leads with the highest probability to close. Download the new ebook: Decoding Predictive Marketing.
How-To 11 Steps to Build an Internal Marketing Academy
By Paul Roetzer
Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent? Read More
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Podcast Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts
By Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Read More
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PRO How-To Guide: SEO for Content Marketers: How to Push Your Content to the Top
In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results. Read More
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Advertisement  B2B marketers at companies like DocuSign and Citrix are taking lead scoring to the next level with Lattice. Watch this short video to learn how Predictive Lead Scoring integrates with your marketing automation and CRM systems to identify leads with the highest likelihood to convert. View now.
Survey Says
The Internet of Things: Consumer Adoption and Perception
By Ayaz Nanji
Some 30% of US consumers already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group. Read More
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My View Do You Understand the Email Halo Effect?
By Dela Quist
Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. Read More
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Aug 26
 FREE Seminar—The Rise of the Data-Driven Marketer
Aug 28
 PRO Seminar—Retrain Your Brain for Healthier Marketing
Sep 3
 FREE Seminar—Crush the Global Market: Convince Your Boss It's Time to Translate!
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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