MarketingProfs Today

Thursday, August 3, 2023

📋 Table of Contents

1. Beyond Open Rate: Eight Metrics for More Effective Email Marketing

2. Elevate Your ABM With Comprehensive Case Studies sponsored

3. The Shift From Digital Transformation to Digital Evolution

4. Reconnect With Creativity MarketingProfs B2B Forum

5. The Anatomy of a Great Blog Post Introduction

6. Level-Up Your Customer Experience sponsored

7. FB. IG. TT. And now… Threads. MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Beyond Open Rate: Eight Metrics for More Effective Email Marketing
Beyond Open Rate: Eight Metrics for More Effective Email Marketing
Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead. »
Elevate Your ABM With Comprehensive Case Studies
Elevate Your ABM With Comprehensive Case Studies
The ABMLA Excellence Awards highlight account-based marketing practitioners who foster innovative concepts, programs, and strategies to move the needle in their organizations. The 2023 winners' stories and strategies have been compiled into a comprehensive guide full of insights and practical tips. Get the guide now! »
The Shift From Digital Transformation to Digital Evolution
The Shift From Digital Transformation to Digital Evolution
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task. Read more and listen in. »
MarketingProfs B2B Forum
Reconnect With Creativity
Feeling uninspired? We're tapping into creativity at B2B Forum this October! Alongside 50+ info-packed sessions, there will be a Welcome Home party at the rooftop bar, morning fun with a photo walk and a fun run, B2B Bingo (for real!), a lunchtime Dine & Doodle session (no talent required), and a B2B Carnival sure to release your inner child. Don't miss out on shenanigans done right! Explore the creativity at B2B Forum. »
The Anatomy of a Great Blog Post Introduction
The Anatomy of a Great Blog Post Introduction
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out. Check out the infographic. »
Level-Up Your Customer Experience
Level-Up Your Customer Experience
Ready to embark on an epic adventure and elevate your customer experience to legendary status? Harness the power of Bloomreach's brand new interactive use case library! It collects all of the most prevalent and difficult use cases into a vault of solutions for you to explore. Get answers to your challenges now. »
Are marketers like you...
Are marketers like you...

...also the customers you market to?

Guess where you can find them—in the hundreds of thousands?

Yup: MarketingProfs! You're here... and so are they.

Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

FB. IG. TT. And now… Threads.
MarketingProfs Working Webinar for PRO Members
As if we need a new social media platform to keep up with. But with a solid action plan in place, your social posts don't have to suffer. Zontee Hou, head of strategy at Convince & Convert, hosts the four-part "Building Brand Trust Through Social Media" Working Webinar Series. Print out the materials and build a plan to connect with your buying audience on social media, whatever platforms you choose.
Make a social media action plan
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Customers as 'Assets': Speaking the C-Suite's Language »
Leveraging Event-Led Growth | Marketing Smarts Live Show »
Your Guide to B2B Appointment-Setting for Better Sales »
The Marketing Searches Most Associated With Malware [Infographic] »
How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast] »
How to Make Thought Leadership a B2B Demand-Gen Dynamo »
News You Can Use
Updates from around the industry
AnalyticsIQ and Claritas Partner to Drive Marketing ROI With PRIZM Premier Segmentation EIN News
Impartner Revolutionizes Co-Selling Referral Programs With Referral Management Tool for Powering B2B Influencer Marketing PR Newswire
AdRoll Partners With WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions MarTech Series
Global Digital Marketing Transformation Consultancy VOKAL Expands Influence With Launch of Creative and Content Agency 'To Whom It May Concern' PR Newswire
AA-ISP Changes Name to Emblaze, Repositioning as a Global Insights Provider PR Newswire
AppDirect Acquires ADCom Solutions' NOC and VEEUE Platform to Deliver Premier Managed Services Business Wire
Priority Technology Acquires Plastiq, Strengthening B2B Payment Solutions FinTech Global
Upcoming Events
AI + Personas with Andy Crestodina
Session 8 of AI for Content Creators
What to Prioritize in Marketing
Session 2 of How to Build a Successful GTM Marketing Plan
10 Ways to Create More Content in Less Time
45-minute webinar | sponsored by Canto
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
with Ann Handley and Christopher S. Penn
Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
45-minute webinar | sponsored by Adobe
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities

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