If you want your blog posts to succeed, they should start with a bang.

A compelling introduction will pull readers in and spur them to keep going, whereas a blah one will make them disengage.

An infographic (below) from Brafton looks at how to write a great blog post introduction.

It covers what you should leave in (a hook, tailored messaging, key takeaways, and a core point) as well as what you should leave out (excessive and irrelevant information; content added for shock value).