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Tuesday, August 8, 2023

📋 Table of Contents

1. Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

2. 10 Ways to Create More Content in Less Time sponsored webinar

3. Why Thought Leadership Content Fails

4. Create Emails That Mean Business MarketingProfs Friday Forum

5. What AI Needs to Learn From Humans

6. What Energizes You? MarketingProfs special report

7. Tomorrow: What to Prioritize in Marketing MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center
article
Brand + Demand: Taking B2B Marketing From Cost Center to Value Center
Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results. »
B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!
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B2B Video Strategy: How This Marketing Leader Succeeded... Repeatedly!
Andrei Vexler helped drive video success at two separate enterprises, and now he wants to share his secrets. Register for this special webinar to learn how to choose the right video platform, and how to use video to feed enduring growth for your B2B strategy. Don't wait— claim your spot now! »
10 Ways to Create More Content in Less Time
sponsored webinar
10 Ways to Create More Content in Less Time
If your sales pipeline requires a constant supply of content, it can feel like you're always playing catch-up. But there are ways to speed up content creation. Join us for this webinar and get 10 actionable tips on how to create more content with fewer resources— in less time. »
Why Thought Leadership Content Fails
research
Why Thought Leadership Content Fails
Senior executives say the top reasons that thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research. Check out the study findings. »
Create Emails That Mean Business
MarketingProfs Friday Forum
Create Emails That Mean Business
Whether you're announcing a new event, offering a promo code, sending a survey, or onboarding customers, email is still one of the most effective ways to reach an audience. Join us for three expert sessions on engagement, personalization, and growth in email marketing. »
What AI Needs to Learn From Humans
infographic
What AI Needs to Learn From Humans
This infographic covers covers the growth of AI, why the idea of it being "human free" is a myth, and how its potential can be fully unlocked with help from people. Check out the infographic. »
What Energizes You?
MarketingProfs special report
What Energizes You?
A full 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work, according to our recent survey. See what else B2B marketers have to say in the State of B2B Marketing Training report—available now! Download the report here. »
Tomorrow: What to Prioritize in Marketing
MarketingProfs Working Webinar for PRO Members
Your company needs your expertise to get your buyers' attention. Where do you start? Join Pam Didner for a live mini-webinar filled with marketing tactics that will draw in the right audience and make your executives and management happy. Tomorrow at 12 noon ET.
Define your priorities
Profs Picks
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One of the reasons video is such an effective marketing tool is because humans respond to your communication signals as well as what you're saying. Your body language, intonation, energy, eye line, movement, and more greatly influence how video viewers perceive you, how they process your message, and whether or not they decide to stick around for the call to action. In How to Hook and Influence Your Viewers: Advanced Email Commuinication Techniques, body language expert and bestselling author Mark Bowden shares techniques on how to take your video messages to the next level. Whether you're in marketing, sales, or you're just trying to be your best on camera, this video is for you. Becuase when you’re making videos, body language is worth a thousand words. Watch the video on-demand now.
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
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News You Can Use
Updates from around the industry
Gupshup Launches End-to-End Platform for Ads That Click to WhatsApp With Full-Funnel Attribution and AI-Powered Optimization MarTech Series
Darwin CX Launches Native CDP to Serve Recurring Revenue Industry MarTech Series
Nightfall AI Launches the Industry’s First Complete Data Leak Prevention Solution for GenAI PRWeb
Orbital Raises £5M to Help Enterprises Realise the Potential of Blockchain Payments PR Newswire
Ateliere Partners With HCLTech for Digital Transformation of Media and Entertainment Industry Yahoo Finance
Sprout Social Acquires Tagger Media Martech Cube
Upcoming Events
AUG
8
AI + Personas with Andy Crestodina
Session 8 of AI for Content Creators
AUG
9
What to Prioritize in Marketing
Session 2 of How to Build a Successful GTM Marketing Plan
AUG
10
10 Ways to Create More Content in Less Time
45-minute webinar | sponsored by Canto
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
AUG
15
Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
with Ann Handley and Christopher S. Penn
AUG
15
Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
AUG
22
Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
60-minute webinar | sponsored by Adobe
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities
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