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MarketingProfs
Sep 10, 2015 Vol. 14, No. 175
In this issue
1. How-To: How to Build a B2B Case Study Program to Promote Your Company
2. Quick Take: 5 Ways to Get Your First Account-Based Marketing Campaign Up & Running
3.  PRO  Seminar: 10 Powerful Tips for Getting More From Your Analytics
4. Survey Says: How Generation Z Feels About Work and Careers [Infographic]
5. My View: Five Ways to Beat Content Format Fatigue
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Advertisement  How do top brands keep their audiences engaged with great content? This interactive eBook covers 5 effective engagement strategies used by companies like Apple and Coca-Cola that can help you drive results for your own content marketing program.
 
How-To
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How to Build a B2B Case Study Program to Promote Your Company
By Dave Hochman
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics
You'll discover 10 tactics you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or no support at all, we'll show you how to get more from your data and analysis so you can stop struggling and start gaining valuable insight. Read More
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Advertisement  Discover the secret to audience engagement. Leading brands like Coca-Cola, Apple, and Always are using 5 key strategies to stay top-of-mind with their fans. Explore this interactive eBook to get the inside scoop.
 
Survey Says
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How Generation Z Feels About Work and Careers [Infographic]
By Ayaz Nanji
Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group. Read More
Quick Take
Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running
By Sangram Vajre
How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue. Read More
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My View
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Five Ways to Beat Content Format Fatigue
By Marie Dollé
Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content. Read More

event calendar

Sep 10 PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17 PRO Seminar—How to Curate Content to Zoom Business Results
Sep 22 FREE Seminar—Personalized Experiences With a 360° View of the Customer
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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