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Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus.

The report was based on data from a survey of 770 members of Generation Z living in the United States.

Some 28% of respondents say balancing work and personal obligations is their top future career concern.

Making enough money is the next biggest concern (26% cite), followed by finding a stable job (23%).

Other key findings from the report:

  • 77% of respondents say they will need to work harder than earlier generations to have a satisfying and fulfilling professional life.
  • 41% say midsize organizations are the ideal work environment, followed by large organizations (38%); only 14% say startups are the ideal environment.
  • Face-to-face interaction is the communication method of choice for 74% of respondents.
  • Honesty/integrity is the top quality sought in a boss (cited by 38% of respondents); mentoring ability is second (21%).

Check out the infographic for more insights:

About the research: The report was based on data from a survey of 770 members of Generation Z living in the United States.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji