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MarketingProfs
Sep 22, 2016 Vol. 15, No. 185
In this issue
1. How-To: Social Success for the CMO: Four Signs You're Doing It Right
2. My View: The Challenge of Proving the Value of Public Relations Today
3.  PRO  Today's Live Seminar: Three Strategies to Double Your Sales
4. Survey Says: Devices Consumers Use to Shop for Fashion Online
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Advertisement  [eBook] The Content Creator’s Guide to Interactive Marketing. New to interactive marketing? This guide gives a comprehensive overview of what it is, what it looks like, and where it fits in your overall marketing strategy.
 
How-To
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Social Success for the CMO: Four Signs You're Doing It Right
By Will McInnes
Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether your social efforts are having an impact on your company. Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: Three Strategies to Double Your Sales
In this new seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More
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Advertisement  Become an Interactive Marketing Master. This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.
 
Survey Says
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Devices Consumers Use to Shop for Fashion Online
By Ayaz Nanji
More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from Criteo. Read More
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My View
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The Challenge of Proving the Value of Public Relations Today
By Chris Morrison
For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible. Read More

event calendar

Sep 20
FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22
PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27
FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29
PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6
MarketingProfs University—Content Marketing Crash Course
Oct 14
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Build marketing skills (and smarts) to last

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