The report was based on data from 5 million transactions made on the websites/apps of 200 US fashion retailers as well as data from a survey of 1,500 US shoppers.
Some 86% of online shoppers used a desktop computer at least once to buy clothes in the past year, and 52% used a mobile device.
Most (57%) online shoppers who used desktop computers to make fashion purchases use only that device, whereas 79% of smartphone shoppers and 87% of tablet shoppers use multiple devices.
The types of fashion products purchased most by consumers varies by device, the analysis found.
For example, T-shirts are the most popular fashion item purchased on smartphones, whereas shoes are the top item for desktops and tablets; pants are the top in-store fashion purchase.
Consumers use desktop computers more than average during the workweek to make fashion purchases; they use smartphones/tables more than average during the weekend.
About the research: The report was based on data from 5 million transactions made on the websites/apps of 200 US fashion retailers as well as data from a survey of 1,500 US shoppers.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees