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In This Issue
+ How-To: One Way to Calculate ROI for Your Offline Ads
+ How-To: How Retailers Can Use Video for E-Commerce
+ PRO: Dan Pink on How Everything You Learned About Motivation Is Wrong
+ Video: What You Can Learn From the Best iOS 7 Apps (So Far)
+ Survey Says: What Keeps Marketers Up at Night?
+ My View: Why Advertisers Shouldn't Overlook Small, Niche Sites
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Advertisement  2013 has seen a fundamental shift in online video tools. Innovations in engagement tracking, player customization, and custom calls-to-action give you a better picture of your customers, as well as access to more qualified leads. Learn more by downloading the white paper on maximizing your video marketing ROI.
How-To One Way to Calculate ROI for Your Offline Ads
By Geoff Kenyon
Because few businesses are solely online, many run offline ad campaigns. Make visiting your website an offline call to action, and you can assign attribution—a common approach that's often poorly executed. Read More
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Video What You Can Learn From the Best iOS 7 Apps (So Far)
By Conrad Stoll
Everyone has an opinion on the newest iOS. As the dust settles, we look at some of the best apps released alongside iOS 7 and how you can look to them to take advantage of iOS 7's new features. Read More
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PRO Take 10: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more. Read More
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Advertisement  Video's increasing importance in the current marketing landscape is causing it to evolve rapidly, resulting in more tips, tricks, and tools that all modern marketers should be taking advantage of. Click here to access the white paper on video marketing and learn how to maximize your ROI.
Survey Says
What Keeps Marketers Up at Night?
By Ayaz Nanji
The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. Read More
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Quick Take
How Retailers Can Use Video for E-Commerce
By Mike Molinari
For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns. Read More
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My View Why Advertisers Shouldn't Overlook Small, Niche Sites
By Skip Brand
Most advertisers aim for heavily trafficked sites. However, smaller niche sites can offer a passionate, engaging audience that those big sites can't. Read More
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