MarketingProfs Today
Together with SaaS performance marketing agency

Thursday, September 28, 2023

📋 Table of Contents

1. Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

2. Three Keys to Safely Using Generative AI in Marketing sponsored article

3. How Artificial Intelligence Is Impacting SEO

4. Overwhelmed by AI? Start Here sponsored webinar

5. Emerging B2B Trends You Need to Know

6. Do You Have Your Free Livestream Lite Pass? MarketingProfs event

7. Attract the Right Prospects MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare
article
Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare
Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises. »
LinkedIn Conversation Ads That Actually Work
sponsored
LinkedIn Conversation Ads That Actually Work
LinkedIn conversation ads is one of the most underrated ad units in B2B. They're a powerful way to book sales meetings. If you're looking for your next revenue channel, check out this step-by-step guide. »
Three Keys to Safely Using Generative AI in Marketing
sponsored article
Three Keys to Safely Using Generative AI in Marketing
Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips. »
How Artificial Intelligence Is Impacting SEO
podcast
How Artificial Intelligence Is Impacting SEO
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. Read more and listen in. »
Overwhelmed by AI? Start Here
sponsored webinar
Overwhelmed by AI? Start Here
If you feel overwhelmed by AI and its implications, you're not alone. A stacked panel of industry experts will be sharing their experiences and challenges in deploying AI solutions in this FREE webinar. Get equipped with the knowledge and tools your organization needs for AI success. »
Emerging B2B Trends You Need to Know
infographic
Emerging B2B Trends You Need to Know
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews. Check out the infographic. »
Do You Have Your Free Livestream Lite Pass?
MarketingProfs event
Do You Have Your Free Livestream Lite Pass?
Interested in new marketing ideas and methods but can't make your way to B2B Forum? Join us online with a FREE Livestream Lite pass! Get informed and inspired with two keynotes, eight info-dense presentations, and the creativity-expanding Dine & Doodle experience—all from the comfort of, well, wherever you happen to be on Oct 5-6. Save my seat with Livestream Lite! »
Attract the Right Prospects
MarketingProfs Master Class for PRO Members
How do you attract the right prospects to your solutions? With a valuable piece of content that collects contact info from your ideal buyers. That is called a lead magnet. And Kenda Macdonald will tell you everything you need to know about creating your own lead magnet in Lesson 8 of her Master Class, The Secret to My (Demand Gen) Success. All 23 video lessons are available to PRO members. Not yet a PRO? Upgrade now!
Attract buyers with a lead magnet
Profs Picks
sponsored
The paid media landscape is always changing. Do you know which current paid platforms are setting your company up for faster, more cost-efficient growth? That knowledge can not only streamline your sales and marketing strategies but also optimize them for success. And to do that, you need data. Check out The Verdict by Directive Consulting, the comprehensive and always-updated collection of industrywide SaaS marketing metrics that will give you valuable insights into the top 2023 paid media platforms for SaaS: Google, LinkedIn, Facebook, Bing, and Capterra. You can dive into key metrics from each of those five major platforms and get strategies for how to use them to generate your greatest ROI. Get the report now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
Market Research for B2B Marketing Success | Marketing Smarts Live Show »
How to Secure More Press for Your Company »
Mastering Brand Consistency in the Age of AI: A Guide for Marketers »
Three Things Every Great SaaS Landing Page Does Right [Infographic] »
Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors »
How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results »
News You Can Use
Updates from around the industry
StackAdapt Partners With Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA ExchangeWire
SurveyMonkey Launches SurveyMonkey Forms Martech Cube
CallRail Announces New Partnership With MyCase Business Wire
UserEvidence Raises $9M to Automate Customer Success Stories VentureBeat
Insider announces Sirius AI, the World's Most Comprehensive Generative AI Solution for CX PR Newswire
Apollo.io Appoints JD Sherman to Board of Directors PR Newswire
Upcoming Events
SEP
28
From Overwhelmed to AI-nspired
60-minute webinar | sponsored by Drift
OCT
5-6
MarketingProfs B2B Forum
Grow your career with a free Livestream Lite pass! Stream eight info-packed sessions, two keynotes, and more.
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.