MarketingProfs Today: Naked Marketing | Snapchat's Killing It | Forget 360-Degree Customer View

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In this issue

1.	How-To: How to Dress Up Your Product With Naked Marketing
2.	#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Why You Should Ditch Your Goal of a 360-Degree Customer View
5.	Survey Says: Which Office Setup Is Best for Marketers' Creativity?

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How-To

How to Dress Up Your Product With Naked Marketing

By Adrienne Weissman

Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology. Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Survey Says

Which Office Setup Is Best for Marketers' Creativity?

By Ayaz Nanji

Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group. Read More

Quick Take

#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

By Christian Neri

Snapchat ad revenue might just reach $1B next year, and speculation is it will be building hardware (augmented reality glasses?). Also: target business prospects using Facebook; Google socializes shopping; and Twitter monetizes Periscope. Read More

My View

Why You Should Ditch Your Goal of a 360-Degree Customer View

By Cory Munchbach

Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So maybe it's time to abandon that goal and get a new one. Read More

event calendar

Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Sep 20	FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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