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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 19, 2019 |
| Hello, discerning marketers! Here's this week's roundup of MarketingProfs content. Enjoy! |
| How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics | ||||
| Despite understanding the value of marketing via social media, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns. | ||||
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| The Worst SEO Mistake You Can Make: Ignoring Content Distribution | ||||
| Content marketing has proven itself time and time again, but merely producing content doesn't guarantee success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it. | ||||
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| The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast] | ||||
| Entrepreneur, Web strategist, and industry analyst Jeremiah Owyang explains the gig economy, delving into how it will affect marketers and the freelancers we work with. Let's listen in on what the gig economy has in store for us. | ||||
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| Planning for Effective Demand Generation: A Course | ||||
| A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? | ||||
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| Get Started on a Social Media Plan (Because It Matters to Your Customer Marketing) | ||||
| Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. To expand your customer base, keep current customers engaged, and increase profits, take these steps to build a social media marketing plan. | ||||
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| Why Consumers Click on Paid Search Ads [Study] | ||||
| Consumers say the main reasons they click on paid search ads are that the units directly answer their search queries and the ads mention familiar brands. Why else do they click, on which sites do they click on ads, and what types of search ads do they click on? Find out! | ||||
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| What Do CMOs Predict for 2019? [Infographic] | ||||
| Luckily, you don't have to be psychic to have a good idea of what 2019 will likely bring for marketers. Here's what 19 CMOs said about marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. See how you can plan for a stronger 2019. | ||||
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