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Long gone are the days when social media was thought of as a fad. Most businesses now need to have a strong social presence—because it's where target audiences spend a large portion of their time.

Facebook has over 2 billion monthly active users, and Instagram has already crossed the 1 billion monthly active users mark.

In short, you need to be marketing via social media. There's just no two ways about it.

Despite knowing that, many businesses still struggle with social media marketing, in large part because they think it's difficult to measure. It isn't. Let's look at some of the ways you can measure the success of your social media marketing campaigns.

1. Likes, Reactions, and Shares

The simplest way to measure the performance of your social media campaigns is to track the number of likes, reactions, or shares your posts get. If you have a Facebook business page, you can easily see that information on your Insights tab.

You can see how your posts are performing by post type and how many reactions, comments, and shares they get. That gives you an idea of what kind of content resonates with your audience.

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Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers, and A-list celebrities.

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Twitter: @shane_barker

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