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In This Issue
+ How-To: 10 Personal Branding Trends for 2013 (Part 2)
+ Infographic: The Path to Social Media Success in 2013: A 12-Month Plan
+ Podcast: Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn
+ PRO NEW How-To Guide: Build Your Content Factory: Must-Have Tools
+ Survey Says: Marketers Are From Mars: Behaviors Differ From Consumers'
+ Quick Take: Swipp, Groupon, Foursquare, LinkedIn, and more...
+ My View: Are You Helping Your Customers After They Buy From You?
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Advertisement  Most advertisers don't extract the full value from real-time bidding (RTB) because it requires moving beyond CPM to a new model for buying. This whitepaper from Quantcast offers valuable guidance to help your team make the shift to a more strategic approach to real-time advertising. Download now.
How-To 10 Personal Branding Trends for 2013 (Part 2)
By William Arruda
In Part 1, William shared five important personal branding trends for the New Year. In Part 2, he shares five more you should consider making use of to help you stand out and achieve your career goals. Read More
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Slideshow The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]
By Verónica Maria Jarski
Often, the best way to reach a goal is to break it down into small, less intimidating goals. To help you tackle the task of developing a social media presence, Intuit has broken down the path to social media success in 2013 into 12 steps. Read More
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Podcast Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts
By Matthew Grant
The Atlantic magazine has made a highly successful transition to the digital world. To understand that success and uncover what content marketers might learn from it, I spoke with Bob Cohn, the magazine's digital editor. Read More
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PRO NEW How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Survey Says
Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'
By Lenna Garibian
Marketers are not typical consumers: They're more likely than others to explore new digital media, own a smartphone, and use various digital media frequently; consequently, marketers can lose touch with the people they're trying to reach. Read More
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Quick Take
Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkim
By Angela Natividad
Skim for smarts! This week's #SocialSkim is especially insight-rich: Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Read More
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My View Are You Helping Your Customers After They Buy From You?
By Charlotte Varela
Some buyers feel uneasy or remorseful after their purchases. To help such customers feel confident about what they've bought, companies should keep in contact with them... even after sales are completed. Read More
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