 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 09, 2021 |
| MarketingProfs' Top 10 B2B Marketing Trends and Predictions for 2021 | ||||
| The MarketingProfs team convened a virtual roundup of marketing-expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. | ||||
|
| How to Build a Content Marketing Funnel That Will Drive Sales | ||||
| Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how. | ||||
|
| Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast] | ||||
| Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries. Read more and listen in on this insightful conversation. | ||||
|
| B2B Forum Online x 2 | ||||
| MarketingProfs PRO event | ||||
| That's right: In 2021, we'll be putting on two Online B2B Forums—April 7-8 and October 13-14. And both are included with a PRO membership. Don't miss these action-packed events full of practical insights, inspiration, and community. Register for the April event today. | ||||
|
| 11 Email Design Trends to Watch in 2021 [Infographic] | ||||
| Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? Check out this infographic. | ||||
|
| Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021 | ||||
| However 2020 played out for your company, it certainly illuminated some universal marketing obstacles that we can all learn from. Going into 2021, we can take advantage of those struggles—particularly in analytical technology—and turn them into opportunities. | ||||
|
| The Top Barriers to Creating Great B2B Content [Study] | ||||
| Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research. Check out the findings of this study. | ||||
|
| 7 Tips to Set Up Your B2B Sales Team for Success | ||||
| MarketingProfs webinar | ||||
| If your marketing team is like most, it spends a lot of time and energy generating leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Here's how to help Sales sell better—and more. | ||||
|
| The Top 20 Content Marketing Hashtags, Topics, and Searches [Study] | ||||
| What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. Check out the findings of this study. | ||||
|
| Upcoming Events | ||||||||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|