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In This Issue
+ How-To: 23 Tips for Using LinkedIn, Facebook, and Twitter for Business
+ Slide Show: Headlines for People and for SEO
+ Podcast: People Respond to Stories: Rohit Bhargava Talks 'Likeonomics'
+ PRO: Guy Kawasaki on How to Enchant and Engage Your Customers
+ Survey Says: Photo-Sharing on Pinterest, Instagram, and Tumblr
+ Quick Take: Five Critical Elements in a Successful PPC Campaign
+ My View: Your Brand Is More Than a Logo; It’s an Experience
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Advertisement  Want to boost attendance for your online presentation, webinar or training? Try plugging into the power of social media. This guide from Tom Bunzel, author, speaker and presentation expert, provides 6 steps for establishing and leveraging your social media presence to successfully promote an online event.
How-To 23 Tips for Using LinkedIn, Facebook, and Twitter for Business
By Sookie Shuen
Are you taking advantage of all that LinkedIn, Facebook, and Twitter offer? Read these quick tips to double-check what you're doing now and identify what you could be doing better. Read More
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Slideshow Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO
By Christian Gulliksen
Journalism has a proud tradition of clever headlines—puns and other devices that grab readers' attention. But the harsh realities of SEO have dampened online wordplay wit. Yet, that doesn't have to be the case. Read More
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Podcast People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts
By Matthew Grant
Rohit Bhargava, social media strategist, thinks business books need to help you solve a problem you're facing. So they have to draw you in and convince you they're going to help you... and the best way to do that is to start off by telling a story. Read More
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PRO Guy Kawasaki on How to Enchant and Engage Your Customers
In this Take 10 Author Series webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile! Read More
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Advertisement  Make your virtual event the talk of the online town with these 6 steps for promoting presentations, webinars and trainings. Written by social media maven Tom Bunzel, the guide will walk you through how to create your social identity, start the conversation and then bring in the crowds.
Survey Says
Photo-Sharing on Pinterest, Instagram, and Tumblr
Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research. Read More
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Quick Take
Five Critical Elements in a Successful PPC Campaign
Unless wisely planned and well implemented, PPC campaigns can be costly. You'll easily waste time and money on ads and landing pages that don't perform. To optimize the ROI of your PPC spending, focus on these five key areas. Read More
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My View Your Brand Is More Than a Logo; It's an Experience
By Drew McLellan
A brand comes to life when an experience confirms what the logo and tagline promise. So, where are some places that your customers can experience your brand? Read More
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